Cajun-ish
Creating a bold brand for bold flavors: Vietnamese Soul with a Cajun twist
Branding design
Role
Freelance Designer
Tools
Areas
Branding and illustration
Photo editing
Web development
Procreate
Photoshop
Illustrator
Lightroom Classic
Overview
Cajun-ish was a Vietnamese-Cajun eatery based in San Jose, CA. Cajun-ish sought to introduce their homestyle cooking to the Bay Area with a fusion of flavors that were unforgettable.
To help launch their business, I created a logo, brand guidelines, and website. Additionally, I assisted in editing photos for their online menus and social media platforms such as Instagram, Square, and Yelp.
Cajun-ish's visual identity was designed with two cultures in mind. I was able to develop a hand-drawn logo and a color palette that took from the bright, bold, and festive colors of both Vietnamese and Cajun culture.
